Helping market research data tell its story
Transform market research data into stunning dashboards and visualisations. Collaborate to create reports effortlessly and share insights with anyone.
Everything you need to unlock the value in your market research data.
Insight VX is a purpose built survey analytics platform for all of your survey data analytics needs, providing a seamless end-to-end analytics experience. Import your data. Run analysis. Create dashboards. Export and share the results.
All of your data in one place
All of your surveys in a single secure repository, on your own servers. Update, share and analyse your data with ease.
Faster analytics
Your first insights in under a minute! Insight VX lets you quickly and easily process, analyze, and visualise market research data.
Compelling dashboards
Let your survey data tell its story through dynamic dashboards that provide actionable insights to drive business decision making.
Automated reporting
Reports automatically update whenever new data is available, ensuring that you'll will always have access to the latest insights.
Modern survey data analytics for teams and individuals.
Built from the ground up to handle the complexity of your survey data, Insight VX rapidly transforms your data from white noise into decision driving insights that anyone can understand – not just the data experts.
Cross-tabulation
Ask questions of your data by simply dragging and dropping variables. Transform your query results into captivating data tables and charts with a single click.
Data Preparation & Management
Seamlessly import a wide range of industry standard data formats. Quickly clean up messy data labels and restructure data sets to get them analysis-ready.
Online Dashboarding & Automated Reporting
Create visually stunning dashboards on the fly. Easily customise them to your exact needs and ensure that stakeholders see exactly what they need to.
Export Results
Create dynamic presentations with 1-click exporting to Microsoft PowerPoint and Excel. Publish slideshows and spreadsheets, complete with live, interactive data.
Tracking Studies
Insight VX dashboards make it simple to track key brand metrics over time. Automatic results updating puts changes in brand awareness, loyalty, and associations at your fingertips.
Collaborate & Share
Work individually, or together on team-based projects - in the cloud or on your desktop. Edit, interact, and share your results with the people who need to see them.
One survey analytics solution. Multiple platforms.
Available on your mobile device and desktop PC, Insight VX gives you the ability to investigate your data from anywhere. Work individually or collaborate on projects with team members in the cloud, and share your results with anyone. Alternatively, go offline and generate insights right on your desktop.
Cloud Edition
A dashboard and analysis platform fully hosted in the cloud. Create, customise and export dashboards, and share your insights with anyone.
- Explore your data on a fully cloud-hosted platform
- Store and connect to data securely in the cloud
- Create interactive, editable, collaborative dashboards
- Accessible at any time, anywhere, from any browser
- Ideal for both ad-hoc and tracking studies
- Drag & drop to instantly generate live, visual insights
- Create beautiful, bespoke dashboards from an extensive selection of customisable visualisations
- Use multiple data sources on the same dashboard
- Display insights as charts, grids, word clouds, and more
- Use geographical data to create maps automatically
- Enrich dashboards with notes, annotations and overlays
- Export dashboard reports to PowerPoint and Excel instantly
Desktop Edition
One platform to serve all of your survey data analytics needs. Take advantage of powerful features that make your data fully exploitable.
- Analysis of ad-hoc and tracking studies
- Cross-tabulation, stacking and volumetrics
- Target market segmentation
- Statistical tests, variable constructs, NPS and more
- Import and export survey data in a variety of formats
- Export results to Excel & PowerPoint natively
- Results visualisation with tables, heatmaps and charts
- Create a single source data repository
- Sync & merge trackers
- Create a single source data repository
- Edit data structures & variable labels
- Automatically or manually generate sample frames
- Generate sample frames using custom proportions
- Weight surveys automatically or manually
Ready to get started?
Book a free online demo with one of our data viz experts.